Wednesday, May 31, 2017

CREATIVE! EFFICIENT!


*CREATIVE * EFFICIENT * DYNAMIC

CRAFTING SUCCESS - Pivotal roles with notable young and name brand organizations. Personal Ownership, as well as numerous incubator, small, medium, large corporate and government assignments both domestic and internationally. Adviser and/or very hands on. Public Company know how? Absolutely!

PARTNERING NEW AND OLD ECONOMY

EXPERTISEMarketing, both e-commerce and traditional. Strategies & Action Plans. Management. Communications. Liaison. Training. Coaching. - Private and Public Company’s. Government. Individuals. - Domestic and International expertise.
Short or long term projects. Day engagements are always welcome! Affordable too!

STARTUP * EXIT * EXPANSION * TURN-A-ROUND
Currently Activity in Small Business Development 2020

LIKE WHAT? – “TOURISM & HOSPITALITY DEVELOPMENT”

The convergence of economic, demographic and cultural trends will continue to revolutionize the tourism industry. It is expected the next two decades will see more lifestyle changes than in the entire past century. Three driving forces: baby boomers, the rise of the urban middle class in emerging, previously under-developed countries, and, the reality that travel aspirations are becoming almost a human covet. Accelerating the process is technology – both travel-specific technology, such as the introduction of newer and cheaper transportation modes, and numerous unrelated but important technologies. The convergence of Internet, telephone and television in a digital soup and the increasing capability of pending technology will continue to drive change in ways as yet unimaginable.Recently noted is the example quoted; “the velocity of information transfer, the ‘death of distance’ and the ability to reach out to consumers all over the globe – all consequences of digital convergence -- is empowering everyone in the travel industry”.Customers are today further driven with a plethora of choice and information. The consumer experience, the tourist experience, now begins long before they leave home.

Tourism - Business, Educational Institutes and Government Agencies ‘hands on’ operative. Creative development projects big and small, as both an owner, executive, and/or senior consultant. Hotels, Resorts, Restaurants, Nightclubs, Golf Club, Coach-lines, Cruise-ships, Airlines, Travel Agency’s, Tour Operations, Community’s, Municipal, Provincial/State, Senior Government Agency Tourism Development Worldwide. * Published Studies.

Instructor & Senior Advisor at post-secondary levels in Tourism, it’s component sectors, and related business action strategies. ‘British Columbia Institute of Technology’, ‘Simon Fraser University’ British Columbia, Canada, and most recently the “Foundation University”, Philippines. Architect of numerous Tourism white papers, instituted course development material, instructed, and participated at senior committee levels in integrating academic and practical venues into the curriculum leading to Professional degrees.

Major Services – Hotels & Resorts. Hospitality Services. Small Business and Public Company. Community & Government -Tourism Strategies - Marketing and Development.

Pioneering student courses in the study of Tourism Marketing & Development. Expertise was on loan (from private sector) to government, college, university and national strategy planners on post secondary implementation of Tourism into Urban Planning, Real Estate, Chartered Accountant, Law and Ecology born Degrees. Many of the original courses now embedded in degree programs, either in Tourism & Hospitality, or combined in traditional graduate studies were initially incubated by myself (primarily British Columbia), or, in standing committee (private industry, government & academic leaders) as Tourism & Hospitality clearly became a major consideration as a federal export in Canada's economy.

Helped craft the ‘original & still highly successful’ SUPER HOST, B.C. project (Service Culture Training) and researched/ wrote ASIA PACIFIC SUPER HOST for the Asia Pacific Foundation under - Mary Collins, Member Parliament, Canada

WIRED or NOT – ‘Internet Video Pioneer’. *Published Studies.
Advanced technologies, content development and e-business marketing consultation. eg: Project Leader & pioneer development of the first, World Exposition (EXPO 86), remote driven, interactive multi-node (8), full motion video, still photo, dynamic graphic overlay, telephony integrated, touch screen display systems, content development and installations coupled with data capture management, controlled with software on a single PC.

Department Store, Government, Travel Bureaus, Museum, Exposition, and similar Kiosk self-serve system firsts. The forerunner of‘ desk top’ ‘lap top’ kiosk (PC) or any external wireless access to web content-the (internet). Market driven solutions!

Pioneered in advanced wired/wireless public access systems, real time video delivery and content development. Multi-channel strategies pioneering in Rich Media, Real time video web casting channels -‘Convergence Studio’ Multimedia & digital distribution solutions. - Entertainment (movie) and Travel/Tourism applications. Website video production and marketing. Business Development for Pelicula Films, International Film Maker Oz Yilmaz.



Monday, May 15, 2017

WHAT - EXACTLY DOES BOB DO?

WHAT? – EXACTLY?

CONSULTING, SENIOR ADVISOR AND COACH.

Consulting is more than expressing theory and abstracts. My expertise goes beyond and encompasses “hands on” experience. There is no better understanding of business than the investment of your own money and the signing of personal checks every month. You have to bank on your decisions. Our long service in the marketplace puts reality in perspective. “Out of the box” Tried true. New economy and old. Website, Professional Video and Social Media Savvy.  Building solid business strategies. Sometimes, just another opinion may be all you need.

*MARKETING

Developing the engine that drives the enterprise to determined goals is exciting. My creative spirit has helped many clients’ find their way “ out of the sand box.” Normality is dull. My reputation has been built, beyond all other abilities, as Marketer extraordinary.The milestones are proof positive. A record of winning enterprises shows the valuable contributions made and indeed the making of many clients’ very, very, rich.
“Seeing beyond the horizon and determining how to make the journey real is the essence of marketing. "Solutions are crafted with bold strokes and imagination.

*MANAGEMENT - SHORT TERM OR LONG.


Project by project. Senior level or middle assignments. Recognized experience and expertise to jump right in. What role? Good guy? Bad guy? Interim CEO, Leader. General Administrator. Troubleshooter. Proven leadership abilities have been demonstrated.

Leadership in Franchise, Large or Small Hotel, Resort, Tour Operations, Restaurants – traditional or fast food. Technology.  IPO and Public Company initiation.

Management skills have touched all sizes and shapes. Start-up scenarios.

*TRAINING

Inter-departmental training. Service training. Sales training. Management skills training. Focus Groups. Evaluations. Personal experience as Instructor in post secondary academic environments as well as our own staff training in various businesses for invested company’s and client’s, lend the expertise offering your staff skills they may really wish elevated or simply to re-assure they know their job well. COMMUNITY TRAINING IS IMPORTANT, SEMINARS & WORKSHOPS, LEADERSHIP PROGRAMS.

*PROMOTION & SALES

Foremost in the minds of all business - SELL THE PRODUCT!

Develop action plans that make your investment in the marketing model pay off. Marketing is a framework and creates a desired goal. Promoting your business and selling the product is making that marketing plan come to life.

*LIAISON

Lobby. Expertise as Chair over the years with numerous organizations and governments bring the delicate balance required in persuasion to the forefront.

Working with government agencies in establishing agendas, white paper studies, nurturing, and other requirements to the benefit of client’s and others.

Mediation between both organizations/government and strategies to solve conflict issues. Required “stick handling” internal and external relations Planning and advise on Media and Public persona.

How to deal with media and regulators. Information dissemination that works.

*INVESTOR RELATIONS & FINANCE

Having served as Director on public company boards and negotiated financing at different levels of growth I am familiar with Investment models, acquisitions, mergers, and alliance strategies. Creating public investor confidence models is paramount. Bob has worked in operational development in Internet Technology, Mining, Micro-Hydro and Solar energy solutions. The projects clearly identify Bob can chew gum and walk at the same time. The depth of experience is truly deep.

ENTREPRENEUR! -

-International Corporation with in-house training. (Hilton Hotels). Quickly, accelerated into management divisions and then as Head Office executive (Corporate Internal Auditor) with Delta Hotels as the new start-up chain organization was founded.
Subsequent – on going studies completed with Langara College, King Edward Adult Center, British Columbia Institute of Technology, U.B.C., Distance Learning, included – Marketing. Industrial Relations. Business Administration. Business Accounting. Sales Training. Advertising. International Affairs. Import/Export, Economics. Real Estate, on going adult development courses as required to upgrade personal skills.

Numerous courses in computer programming, e-content design, network architecture, video production,and in particular, business (e-marketing, sales, advanced business modeling),and other up-grading programs have been on going as specific projects dictated.*With Public Company expertise,

I have served on, and continue to serve on the boards of both Canada and USA Company’s. Advisor too change over firms going from private to public. Current Companies include, Resource Mining, Communications (internet) and Environmental Green Energy delivery utilizing dirty waste plastics as fuel source developed with PENN STATE University and Korean unique patented Burner. 

PROVEN PERFORMANCE – PROVEN VALUES

With personal life experiences, there are decisive moments.
Serious. Dangerous. Humorous. Inspiring. Informative. Educational.
As a Professional Public Speaker and past member of ‘The Speakers Association of North America’ - Topics are open.

CONTACT – BOB (British Columbia, Canada) Email – clydesdalehouse (at) gmail.com

(Photo - Hotel Management Training Session - San Pedro Sula, Honduras )