Monday, December 11, 2023

WHAT IS A TOURISM CONSULTANT?

The phrase 'Tourism Consultant' is highly overused. Check the boxes. The following is the basic requirements. Mostly importantly is 'Success' in the outcomes. A Senior Tourism Consultant is a highly experienced professional who provides expert advice and guidance in the field of tourism. They possess extensive knowledge and expertise in the tourism industry and are capable of offering strategic insights and solutions to businesses, organizations, and government bodies involved in the tourism sector. The primary role of a Senior Tourism Consultant is to assist clients in optimizing their tourism-related activities. They may work with a range of stakeholders, including hotels, resorts, travel agencies, tour operators, destination management organizations (DMOs), and government tourism boards. They should be able to demonstrate hands-on experience in a number of Tourism directed venues where ever possible. Reliance on theory and modeling is a far less reliable source of execution. A combination makes for a realistic, practical, logical approach to determining winning solutions. SEMI-RETIRED

Saturday, December 09, 2023

Powerful Outcomes! Profitable Strategies!

RG (Bob) Tuss 


STRATEGIC MARKETING / BRANDING 
DYNAMIC CUSTOMER SERVICE -TRAINING
POWERFUL SALES TRAINING & SOLUTIONS

    CELEBRATED INTERNATIONAL TOURISM SPECIALIST     55 Yrs
Founding Member Tourism Industry Association of British Columbia. Pioneer Past President TIABC

Founder - Magic Weeks In Canada
Founder - Priceless Getaways
( Exclusive Extremely High End Experiential Holiday Experiences)

Friday, December 08, 2023

TOURISM & BEYOND

Tourism 1st's....Walk the Talk. 
Ask your 'Consultants' if they have'ACTUALLY' financed or physically done what they are advising you to do? I 'Actually' have! 
Bob Tuss was at the leading edge of many 'Tourism firsts'. 

Whistler Mountain long before the Mountain could whistle to start. During summers in High School Bob worked as a tender (Wetback) for Sports Fishermen visiting Alta Lake. Bob worked for Jack & Sis Resort, with the Phillips Rainbow Lodge, and, Jordan's as neighbours. Access via PGE Railway, Long before Snow Bunnies. Anybody remember the P.G.E. Train 'Hold ups"? Yes. We did them!

*Bob was originally trained by the Hilton Hotel Group and proved a powerful young administrator. Bob, then with the prestigious Hotel Vancouver in Management Training, joined as a founding team of Cornell trained Bill Pattison's - Delta Hotels as Corporate Internal Auditor, and, was highly instrumental in providing administrative growth throughout the young fast growing Business chain of hotels. The small team was very young, energetic, and simply clicked. We were indeed called 'The Magnificant Eight'. Today Delta Hotels is one of the finest Hotel Chains anywhere. Now owned by Marriott Properties, has established Delta Hotels amongst the elite Properties around the world. Bill Pattison, Dick Farmer, Ron Kleinschmidt, Bob Tuss, Bill Pump, Les Dueck, John Thompson, Danny Seymour, Fred Gingell, Reno Negrin, Joe Karbodiak. Charles Bodt. Of course there were others that cemented the Management Group. Fabulous Ed Lipsett. Fred Oakley, Legendary Chuck Indermuel and others out of the Western International Bayshore Inn.  A hell of a ride! We were indeed the originals. The Philosophy remains. 

*Bob, holding his Realtor Licence, also mentored under Harry Gofsky one of the most successful Hotel Sales Realtors in BC developing a keen sense of the Real Estate side in Hotels and how to develop necessary revenue streams to pay the mortgages.

*Who knew? Bob introduced the first ever Original SWISS MINI-BAR to British Columbia. 
 No liquor then, just cold non-alcoholic beverages, crackers and cheese. Basket of Fresh Fruit and Potato Chips on top of Fridge.

*Bob worked with famous Ad Man Sid Young and Suntours President Denis Gill with Owner Jim Calladine, in opening up Western Canada Holiday Charters for Suntours/Sunflight to Hawaii, Mexico and Caribbean. This in conjunction with being the Royal Bank of Canada-Western Region Liaison responsible for all Travel related associations including Liaison,  Marketing and training to all Royal Bank Branches. A first introduction of Loans for Intangibles, such a Holiday Vacations. Unheard of at the time! 

*Bob later joined the All FunTravel Group transferring them from the successful Coach to Air market by creating the first ever Charter Flights to Reno/Vegas out of BC with Ward Air then dramatic increase with new Pacific Western Airlines 737's out of Western Canada. This group became SilverWing Holidays enjoying dominance in this market over bigger rivals such as CP Holidays, and Steve Milne's Red Wing Holidays as well as other challengers.

*Bob was for 5 years, Canada's Unitour/Club Universe GSA Canada, provided by one of the leading Tour Operators in the United States. Bob worked closely with the legendary Michael Alford and his Unitours/Club Universe team out of Los Angeles providing some of the most sophisticated world vacations on the travel market.

*Bob created Worldwide (Vancouver) City Stop for Worldwide Inbound Travel to Canada. Western Airlines became the seed Carrier from the USA carrying some 56 FIT and Group Holiday Programs into Canada. 9 other International Carriers picked up on the ground offerings through their respective offices around the world. A Pioneer in large scale Inbound Ground Operations throughout Western Canada.

*Bob created Reel Fishing Adventures offering Canada the Premium in fishing packages for the elite Fisherman markets looking to Canada high Adventure opportunities and Corporate Get-a-ways.

*Bob was the Managing Director/Operations for Canada's entry of ABC United Kingdom Air Charters. Bob ran the Suntours >Freddy Laker Airways Charters offering the first legal inexpensive (ABC) Air Charters to Europe coordinating over 5 major Tour Operator programs with the famous Freddy Laker Airways.

*Bob served as a private sector visiting Instructor in Tourism, at British Columbia Institute of Technology for 12 consecutive years, working closely with Bob Brett and the B.C.I.T. team.
* Bob was also a Founding Member and consultant on the Foundation Program In Tourism Management, Faculty of Business Administration at Simon Fraser University. 

*Numerous assignments overseas to more than a 110 countries developing tourism planning and projects for governments and private sector in emerging nations including indigenous tourism, adventure tourism, medical tourism, convention centers, butterfly centers and culinary programs.

*Bob all but created Inbound Tourism to Armenia and Georgia after the fall of the Soviet Union. His skills were also used in South America, Central America, Australia, Japan, South Korea, Hawaii, Eastern Europe,  Russia, Middle East and beyond the Silk Roads eastwards to China. 

*Bob and Terrance Young of Swan Hotels and as Managing Director acting for the prestigious Uresenki Foundation in Kyoto Japan providing assistance in their North America Hotel purchases and hotel conversions under 5 year contract including the 108 Resort and historical Dorchester Hotel. 

*Bob was instrumental in re-writing the 4 year curriculum vitae 'Tourism Graduate Program' at the Dumaguete University in the Philippines. 

* After assisting restoration of the Dorchester Hotel & 108 Resort to Best Western Standards, Bob developed his own waterfront 4* Fish & Grill operation ZETA'S Cafe on Vancouver Island. His founding kitchen was a collaboration with Internationally heralded Harry Sasoon who had helped establish Joe Fortes kitchen in Vancouver BC. Harry later returned to Colombia and today is considered one of a handful of top chefs worldwide. His numerous elite establishments, centered in Bogota, pepper Colombia, South America and are considered amongst the finest worldwide.
  
*From Airlines, Cruise Ships, Hotels, Resorts, Communities, Coach, Culinary and BC Super Host Co-Founder, Customer Relation training outlined the wide coverage Bob engaged in.
*Training Police & Military around many parts the world in 'Tourism Policing'. 
* Part of the team that developed British Columbia's Super Successful 'SUPER HOST'  
* Pioneer in Digital Marketing of Tourism represented a later facet Bob lent expertise too as it was to become the cornerstone of future Tourism Marketing and Sales. 

BOB WAS THERE! BEYOND THE PERIMETERS OF TOURISM 'FIRSTS', YET ALWAYS RELATED.............................................................................
Technology, the exciting new ride for Tourism Marketing and it's future success in the Mid - 70's.
Bob was highly instrumental in a number of founding and/or front end technology engagements.
From the beginning of the desk top computer and the introduction of the Internet, Bob found himself with amazingly talented colleagues and introductions to Start Up ventures that became highly successful models in change. As the computer age rolled out.................
Examples:
During the Government R & D Tax Credit era 1984, Bob was instrumental in creating a single IBM desk top computer to run 8 screens at the same time with different dynamic content. This transformed into Kiosks with touch screen surfaces with both video and still frame content on laser discs, overlayed with dynamic graphics allowing for information changes, price changes, etc that the vendor could do remotely over a telephone line. You could enquire, and or buy tickets etc. from the Unit. Data collection was paramount. It was a perfect collection device. 

Said Kiosks were a world first and were displayed in Tourism Vancouver offices as well as the Eaton Department store chain. Bob took this technology melding it with a larger Tech team including Dr John Madden, and Mike Horsey and Grace McCarthy for the British Columbia Government Tourism Ministry,  David Podmor and Jimmy Pattison, creating the framework for the EXPO 86 BC Pavilion as a multitasking visual showcase to the world, provincial tourism offerings. As Project Director Bob brought together from beginning to end the complete production and established the groundwork for other technology company's to further this line of process. Robert's Travelvision was an International success. It was later shown at the Waldorf Astoria in New York to the infamous Khashogi family interests developing across America. 

Bob was also responsible for developing the first ever Automated Self Ticketing Kiosk for airline ticketing. The Prototype was sold to larger players in Japan and Korea looking at world roll out. 
Bob was at the front end of extremely high speed servers for the fledgling Internet that could cut through the clutter and deliver packets of data swiftly and efficiently. 
Bob was also at the front line of development with Online Video delivering 
26 FPS while rivals were still unable to get past choppy 12 - 15 FPS. The science was sold to American interests. Most of these technologies engaged John Sokol, Scientist and Mike Myers Entertainment Lawyer out of the Movie Industry, Hollywood. 

Bob, with the South Korea Inventor William Bang developed a Waste Plastic Burner that was designed for the Agricultural Community. All plastic waste is burned at such a temperature there was no noxious gases or toxic waste escape. GR Tech in concert with PENN STATE highlighted the working technology on PENN STATE Agricultural Dept grounds. Eventually the young technology was partnered with China and is currently active in South Korea and China. 

All of these 'FIRSTS' were accomplished in part by being in the right place, at the right time. With many successes this is certainly a reality.

Bob was also selected to be Executive Director Karate BC heading up over 4,500 students province wide.  This following on the only other such position held by the legendary James Johnson since the organizations inception. The object was assess direction, partners, finances, et al, the organization logistics etc. following James retirement. A hard man to follow. 
Bob  changed the face of the organization with such inovations as  trophies being rethought and where he created a key system Membership ID and the unique Unichuck design currently topping all major trophies awarded in Karate BC. Bob further spearheaded a Senior Level Symposium to develop a 5 year plan going forward. The outcome has proven highly successful in establishing financial stability and focus on numerous upgrades to meet long term goals for Olympic entry.

Bob took on the unique challenge as Managing Director for the Elite Ravenhill Security Group. Ravenhill conducted dangerous actions worldwide including Oil Security, Extraction, Surveillance and much more. The company only engaged ex Canada Military and ex RCMP providing highly trained units traveling to extremely unsafe locations and exercising action in difficult situations. Training of Police as well as Body Guard Professionals worldwide complimented Hard Core Missions. After  5 years the Company changed Mission Statement and Bob retired from Ravenhill returning to Tourism and Public Company developments. 
                                                                
In Semi-Retirement, Bob continues to Mentor and provide input into various projects that come his way. As Tourism went into a tailspin with the Covid-19 Virus unleashed on the World by China in 2019 Bob saw a World Class Industry destroyed and still on ventilators. The devastation put on Travel will forever change the way future Travel will be, however, it will not stop it. Chances are it will rebound ten fold as pent up emotion will break through going forward. The actual servicing of customers will change via new technologies on the horizon. Much of this change will be to reduce the costs yet an attempt to fulfil stellar Customer interaction. The Metaverse will play a big part. 

With Semi-Retirement, real decisions to reduce Tourism to a minimum have been executed. Working towards ONLINE RETAILING. An old guy can better handle this than trekking over waterfalls and splashing in Anaconda filled waters. 
Oh yes. CRYPTO CRAZY. Still young enough to learn the newest growing financial instrument. CRYPTO, NFT's & Moonshining. Great futures, especially Moonshining. Wink Wink.